14 year old Lucas Cruikshank plays Fred, a 6-year-old with anger management issues and an alcoholic mom who’s not supposed to be using her video camera, to post videos. Fred’s high pitched voice and manic action is achieved when Cruickshank speeds up the video in the editing.
UPDATE (December 2008): Fred has received more than 500 million video views and is the #1 most subscribed to channel on YouTube.
Kids absolutely love Fred… parents, not so much.
Fred is so big that he’s been co-opted by Zip-it Mobile to create commercials for their product in character which you can check out here. Also take a look at his YouTube channel.
What's Driving This Trend
- Youth Influencers
- Opportunity to collaborate with young content creators to reach a larger audience and tap into their influence.
- Branded Content
- Opportunity to partner with popular YouTube channels and integrate brand messaging into their content for increased exposure and brand recognition.
- Video Editing Techniques
- Opportunity to explore and implement video editing techniques, such as speed changes, to create unique and engaging content.
Who This Affects Most
- Marketing and Advertising
- Opportunity to leverage youth influencers and branded content strategies for effective marketing campaigns.
- Entertainment
- Opportunity to capitalize on the popularity of YouTube stars and create entertainment content targeted towards younger audiences.
- Technology
- Opportunity to develop innovative video editing software and tools that can enhance content creation and editing process.
