Régime des Fleurs' Personal/Space Sampling Flight Boasts 5 Scents
Jana Pijak — May 11, 2020 — Fashion
References: regimedesfleurs
Régime des Fleurs' 'Personal/Space' Sampling Flight is a fragrance-sampling kit that consists of five artisan scents. The fragrance brand's Personal/Space collection is all about multi-functional and sophisticated scents that can be applied to one's skin, hair or sprayed to enrich one's home.
Featuring a vial of each Personal/Space fragrance -- including Shells, Falls, Vines, Waves and Leis -- Régime des Fleurs' unique Sampling Flight draws inspiration from craft brewers' who are known to serve mini beer pints to those looking to try before they buy.
This unique model has been adopted by beauty brands in an effort to help consumers make better purchasing decisions within the e-commerce space, where product testing is limited. In addition to letting users test mini vials of its artisan fragrances, this sampling kit also unlocks a $25 credit toward a future purchase of a full-sized fragrance.
Featuring a vial of each Personal/Space fragrance -- including Shells, Falls, Vines, Waves and Leis -- Régime des Fleurs' unique Sampling Flight draws inspiration from craft brewers' who are known to serve mini beer pints to those looking to try before they buy.
This unique model has been adopted by beauty brands in an effort to help consumers make better purchasing decisions within the e-commerce space, where product testing is limited. In addition to letting users test mini vials of its artisan fragrances, this sampling kit also unlocks a $25 credit toward a future purchase of a full-sized fragrance.
Trend Themes
1. Artisan Fragrance Sampling Kits - Opportunity for beauty brands to offer fragrance-sampling kits to help consumers make better purchasing decisions in the e-commerce space.
2. Multi-functional Fragrances - Potential for fragrance brands to create versatile scents that can be applied to skin, hair, or used as home sprays.
3. Sampling Flight Model - Adoption of the craft brewer's practice of offering mini versions of products for customers to try before they buy, seen in the beauty industry.
Industry Implications
1. Beauty - Beauty brands can capitalize on the trend of offering fragrance sampling kits to improve customer purchasing decisions.
2. E-commerce - Opportunity for e-commerce platforms to provide fragrance sample sets to enhance the online shopping experience.
3. Craft Brewing - Inspiration for fragrance brands to adopt the sampling flight model from craft brewers to allow customers to sample scents before committing to a full-size product.
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