The cult fragrance brand Byredo has added bags to its collection of beloved lotions, candles and perfumes, just in time for the gift-giving season.
The dynamic bags aim to encompass the brand's scents, through incorporating a design that's fast-paced and full of surprises, yet elegant and wearable. The collection of leather-made handbags were inspired by drag racing and include an array of textures and shapes one wouldn't typically associate with high-end bag design. The bags come complete with a vibrant color palette of yellow and orange, that's complemented by more neutral colors, like black and brown lines.
The bag was designed to appeal to both lovers of low-key streetwear and high fashion couture, as this bag can dress up or down any outfit.
What's Driving This Trend
- Fragrance-inspired Bags
- Opportunity for fragrance brands to expand into the fashion accessory market by incorporating scents into bag designs.
- Dynamic Bag Design
- Chance for designers to create innovative bags with fast-paced and surprising elements while still maintaining elegance and wearability.
- High-end Streetwear Fusion
- Potential for brands to create versatile bags that can appeal to both lovers of low-key streetwear and high fashion couture.
Who This Affects Most
- Fragrance
- Fragrance brands can explore new product categories by venturing into the fashion accessory market.
- Fashion
- Fashion designers can experiment with unique and dynamic bag designs that incorporate surprising elements.
- Retail
- Retailers can target both streetwear and high fashion consumers by offering bags that fuse elements of both styles.
