Reusable Protective Packaging

Fragile by Mireia Gordi Vila Could Do Away with Styrofoam Peanuts

Many people are already aware that Styrofoam is harmful both to humans and the environment, yet it is still one of the go-to materials when it comes to shipments; enter Fragile by Mireia Gordi Vila, a Royal College of Art graduate based in London, United Kingdom. It is a reusable protective packaging system that is clever, creative and, of course, eco-friendly.

Fragile by Mireia Gordi Vila is made up of two packaging options. The first is essentially a case within a case, with the inner one boasting a metal framed membrane that creates a supportive skin cover around valuable goods such as collectibles and art pieces. The second is made for bottles and vases, which is also flexible to accommodate different shapes and sizes.

Eco-friendly Protective Packaging
The use of eco-friendly materials for protective packaging to reduce the negative impact on the environment.
Reusable Packaging Systems
Designing packaging systems that can be reused multiple times to reduce waste and costs.
Innovative Protective Packaging Solutions
Developing creative and effective packaging solutions to protect valuable goods during shipments.

Sectors Adopting This

E-commerce
E-commerce companies can adopt eco-friendly and reusable protective packaging to reduce costs and promote sustainability.
Art and Collectibles
Art and collectibles businesses can benefit from using innovative and effective protective packaging to ensure safe and damage-free transport of valuable goods.
Food and Beverage
Food and beverage companies can adopt flexible and reusable packaging solutions for bottles and vases to reduce waste and promote sustainability.
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 95%
Freshness 8%

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