The idea behind the Flexible 'FR' Refrigerator is that the manufacturer should not decide your frozen to chilled food ratio. Instead of purchasing an appliance that holds a half of the amount of freezer goods compared to lightly cooled items, this concept would invite you to choose the size of the compartments yourself.
A partitioning system would enable the consumer to arrange shelves freely within the FR Refrigerator. Most importantly, the placement of a divider between the cold and colder sections determines the functionality of the product. Slide it in wherever you like, making either the freezer or the fridge larger. Linked doors will then form accordingly to enable access into either one chamber or the other.