The recent announcement of Foursquare rewards might be the straw that breaks the camel's back -- I might start checking in every and anywhere I go. Shoppers with Safeway loyalty accounts can link their accounts to Foursquare and earn rewards and coupons just by checking-in.
The Foursquare rewards program is a lot deeper than just coupons for loyal shoppers, however. The program also tracks what you buy and rewards badges and coupons in kind. I firmly believe that Foursquare rewards has the potential to be a huge hit. Read more about it below and remember to check in next time you're at a Safeway store.
Key Themes Behind This Trend
- Mobile Loyalty Programs
- There is an opportunity for businesses to create mobile loyalty programs that reward customers for engaging with their brand on social media platforms like Foursquare.
- Location-based Marketing
- Foursquare's rewards program demonstrates an opportunity for businesses to leverage location-based marketing and target customers based on their physical presence in a store.
- Personalized Coupons and Rewards
- As Foursquare rewards program tracks what users buy, businesses can leverage personalized coupons and rewards to incentivize customers to visit their stores and make purchases.
Where This Applies
- Retail Industry
- Foursquare rewards program offers opportunities for the retail industry to build loyalty programs and offer personalized rewards to customers.
- Consumer Packaged Goods Industry
- Foursquare rewards program provides opportunities for CPG companies to partner with retailers and offer incentives for customers to purchase their products.
- Mobile App Industry
- Foursquare rewards program could inspire other mobile apps to create loyalty programs that incentivize users to engage with their platforms.
