What is the trend of mobile loyalty programs?

There is an opportunity for businesses to create mobile loyalty programs that reward customers for engaging with their brand on social media platforms like Foursquare.

What is the trend of location-based marketing?

Foursquare's rewards program demonstrates an opportunity for businesses to leverage location-based marketing and target customers based on their physical presence in a store.

What is the trend of personalized coupons and rewards?

As Foursquare rewards program tracks what users buy, businesses can leverage personalized coupons and rewards to incentivize customers to visit their stores and make purchases.

What are the implications for the retail industry industry?

Foursquare rewards program offers opportunities for the retail industry to build loyalty programs and offer personalized rewards to customers.

What are the implications for the consumer packaged goods industry industry?

Foursquare rewards program provides opportunities for CPG companies to partner with retailers and offer incentives for customers to purchase their products.

What are the implications for the mobile app industry industry?

Foursquare rewards program could inspire other mobile apps to create loyalty programs that incentivize users to engage with their platforms.

Social Media Shopping Badges : Foursquare rewards

Social Media Shopping Badges

Foursquare Partners With Safeway and Pepsi for Foursquare Rewards

Michael Hines — November 25, 2010 — Tech

References: fastcompany

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The recent announcement of Foursquare rewards might be the straw that breaks the camel's back -- I might start checking in every and anywhere I go. Shoppers with Safeway loyalty accounts can link their accounts to Foursquare and earn rewards and coupons just by checking-in.

The Foursquare rewards program is a lot deeper than just coupons for loyal shoppers, however. The program also tracks what you buy and rewards badges and coupons in kind. I firmly believe that Foursquare rewards has the potential to be a huge hit. Read more about it below and remember to check in next time you're at a Safeway store.

Trend Themes

Mobile Loyalty Programs — There is an opportunity for businesses to create mobile loyalty programs that reward customers for engaging with their brand on social media platforms like Foursquare.
Location-based Marketing — Foursquare's rewards program demonstrates an opportunity for businesses to leverage location-based marketing and target customers based on their physical presence in a store.
Personalized Coupons and Rewards — As Foursquare rewards program tracks what users buy, businesses can leverage personalized coupons and rewards to incentivize customers to visit their stores and make purchases.

Industry Implications

Retail Industry — Foursquare rewards program offers opportunities for the retail industry to build loyalty programs and offer personalized rewards to customers.
Consumer Packaged Goods Industry — Foursquare rewards program provides opportunities for CPG companies to partner with retailers and offer incentives for customers to purchase their products.
Mobile App Industry — Foursquare rewards program could inspire other mobile apps to create loyalty programs that incentivize users to engage with their platforms.

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