Social Media Voting Badges

The Foursquare 'I Voted' Campaign Aims to Get Youth to the Polls

Foursquare has partnered with Google, Rock the Vote, and the Pew Center to launch the Foursquare 'I Voted' campaign. This campaign is designed to get young people to the polls by letting them check-in and earn badges at over 107,000 polling stations.

The Foursquare 'I Voted' project does more than just hand out badges though. Users will be able to see how many people checked into polling stations anywhere in their neighborhood, state, or across the country. I'm not much for Foursquare, but I love anything that will get young people to the polls. #voteNov2nd.

Social Media Voting
Leveraging social media platforms to encourage and track voting engagement.
Youth Voter Mobilization
Targeting young people to increase voter participation through gamification and online platforms.
Real-time Voting Data
Providing voters with live updates and statistics on polling station turnout.

Sectors Adopting This

Social Media
Opportunities for social media platforms to collaborate with civic organizations to increase voter engagement.
Technology
Development of innovative tools and apps to incentivize and track voter turnout.
Civic Engagement
Utilizing technology and gamification to boost voter participation among young people.
SCORE
0.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 6%
Activity 8%
Freshness 8%