Four and Nat is a beverage brand that specifically targets children and parents with young kids, and the brand recently created a fruit juice collection that it sought to make accessible and appealing for young demographics.
The collection of fruit juices is called 'Four Kids,' and Four and Nat enlisted the creative agency Litho Lab Creativos in order to make sure that the nutritious beverages appeal to children. The agency chose to create endearing graphics with anthropomorphic illustrations of animals on them in vivid colors, making sure that children gravitate towards the juices despite their healthy nature.
The brand offers a range of different juices that include a Spinach, Apple and Pineapple and a Carrot, Orange and Strawberry.
Why This Trend Is Growing
- Anthropomorphic Beverage Branding
- Incorporating clever design elements and personification of products to attract younger demographics.
- Kid-friendly Health Foods
- Creating healthy foods that appeal to children through visual and taste appeal.
- Personalized Nutritional Beverages for Children
- Advocating for a nutrient-rich diet through the production of colorful and fun beverages designed for young children.
Industries Being Reshaped
- Beverage Industry
- Innovating new packaging designs and marketing strategies that target children and appeal to their taste-buds.
- Food Industry
- Creating healthier food options that cater to children's desired taste and preferences in a fun and creative way.
- Advertising and Design Industry
- Developing new and innovative ways to attract the attention of young children through eye-catching imagery and cleverly designed branding.
