After three years and 255 iterations, The Foundation SPF 22 by Clé de Peau Beauté is reformulated and ready for purchase. This luxe skin-protecting foundation has been enhanced with a curious new ingredient, extract from the sap of the mastiha tree from the Greek island of Chios. This extract is isolated by the brand using a carbon dioxide method that helps to preserve its potent antioxidant and elasticity-boosting properties.
The pore-blurring, medium-coverage foundation can be found in 15 shades, and its potent ingredients also mean that it has the potential to double as an anti-aging cream. Some of the other luxe and natural additions include Japanese prickly ash, thyme, and chestnut rose extract.
Ms. Saito Makiko, manager of the brand’s makeup development group, notes, "Most foundations use powder pigment to cover the skin. Instead of covering imperfections, The Foundation utilizes Blur Perfection Technology to diffuse them."
Why This Trend Is Growing
- Natural-based Foundations
- Brands can create foundation with other natural ingredients to promote skincare benefits alongside coverage.
- Anti-aging Foundations
- Foundations can double as anti-aging creams by incorporating potent ingredients to reduce fine lines and wrinkles.
- Customizable Foundation Shades
- Brands can provide more shade choices for consumers to promote inclusivity and cater to individual skin tones.
Industries Being Reshaped
- Beauty
- Beauty brands can innovate by incorporating natural ingredients in complexion products for added skincare benefits.
- Anti-aging
- Anti-aging brands can expand their product line to include complexion products with potent ingredients to reduce fine lines and wrinkles.
- Color Cosmetics
- Color cosmetics brands can innovate their shade range to include more inclusive options for consumers.
