Forward-Thinking Fashion Collections

Y/Project's Collaboration with UGGs Really Breaks Barriers

Last year, Y/Project unveiled its upcoming collab with popular luxurious footwear company UGGs and this season, the French label stuns the audience with a forward-thinking fashion collection for Fall/Winter 2018. From beige riding pants with bejeweled crotches and red peep-toe stilettos to slinky-styled hooped earrings and colorfully layered tights, Y/Project is definitely a highly experimental and outrageous brand.

It seems that the spotlight is turned to the Y/Project x UGGs footwear in the 2018 forward-thinking fashion collection. The design boasts the footwear brand's classic brown and soft texture, but is also presented in a voluminous thigh-high stiletto silhouette. The outrageous piece is optioned also in mint green, red and greed tartan. In addition, the forward-thinking fashion collaboration offers a "slightly more wearable slouchy knee-highs."

Forward-thinking Fashion
Disruptive innovation opportunity: Explore unconventional materials and silhouettes to create avant-garde fashion pieces.
Collaboration with Footwear Brands
Disruptive innovation opportunity: Partner with established footwear brands to create unique and boundary-breaking designs.
Experimental Accessories
Disruptive innovation opportunity: Push the boundaries of traditional accessories by incorporating bold and unconventional elements.

Sectors Adopting This

Fashion Design
Disruptive innovation opportunity: Embrace innovative designs and materials to create bold and unconventional fashion collections.
Footwear
Disruptive innovation opportunity: Explore new shoe designs, such as thigh-high stiletto boots, to push the limits of footwear fashion.
Accessories
Disruptive innovation opportunity: Create experimental accessories with avant-garde elements to redefine traditional accessories in the fashion industry.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 30%
Freshness 8%