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Luxe Doppelganger Bags

Louis Stewart is Coming out on His Own Line

— December 20, 2010 — Luxury
Louis Stewart is a former employee at Louis Vuitton who is solidifying his own stake in the luxury bag market. Already creating quite the buzz, these customizable and beautifully crafted shoulder pieces of art will soon be the statement maker of the season amongst celebrities and fashionistas alike.

Attention to detail is clearly the focus with Louis Stewart. I suggest checking there beautiful bags out—you don’t want to fall behind the curve.

Implications - With the credit crunch coming to an end, consumers are seeking out products that offer some luxury. Items that inject an element of glamor into a customer's lifestyle appeal to those who want to experience exclusivity.
Trend Themes
1. Customizable Luxury Bags - The trend of customizable, exclusive and premium products appeals to customers who seek exclusivity and glamor experiences.
2. Former Industry Employees Creating Their Own Line - More and more industry professionals are branching out to create their own product lines and cater to a more niche market.
3. Attention to Detail in Luxury Fashion - Consumers are demanding more than just a logo for their luxury goods; they want the exclusive attention to detail that only true craftsmanship can provide.
Industry Implications
1. Luxury Fashion - Luxury brands are being challenged to create new products that appeal to niche markets and customize their offerings.
2. Craftsmanship - With the demand for exclusive, premium products comes an opportunity for skilled craftsmen to showcase their skills and create unique, personalized pieces.
3. Experiential Retail - Retailers are exploring new ways to engage customers and create a personalized shopping experience that offers more than just a transactional purchase.
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