PUMA's 'Forever Luxe' collection is the latest from the sportswear label, offering consumers a blend of functional yet stylish athletic wear that's sure to keep them moving this season. The line's release was modelled by the brand's global ambassador, Winnie Harlow, who shows off multiple silhouettes alongside a versatile color palette.
Some standouts from the line include a spandex set that boasts leggings and a mock neck training top, seamlessly combining fashion with function. Those in colder climates will be drawn toward the puffer jacket and sweater, both of which were made from heat-retaining, lightweight materials. Winnie Harlow commented on the line herself, stating "“I like to wear something that will allow me to feel comfortable during the day, that I can wear to the gym, and go on with my day.”
Image Credit: PUMA
What Makes This Trend Stand Out
- Functional Athletic Wear
- Opportunity for disruptive innovation in creating athletic wear that combines fashion and function
- Versatile Color Palette
- Opportunity for disruptive innovation in developing athletic wear with a wide range of colors to suit individual preferences
- Heat-retaining Lightweight Materials
- Opportunity for disruptive innovation in designing athletic wear using advanced materials that retain heat while remaining lightweight
Sectors Adopting This
- Sportswear
- Opportunity for disruptive innovation in the sportswear industry by creating functional and stylish athletic wear
- Fashion
- Opportunity for disruptive innovation in the fashion industry by incorporating athletic wear elements into everyday fashion
- Textiles
- Opportunity for disruptive innovation in the textiles industry by developing advanced materials for athletic wear
