Footshop and LAFORMELA Created the 'NO SEASON' Collection
References: footshop.eu & hypebeast
European streetwear retail label Footshop worked alongside Czech fashion brand LAFORMELA on creating the collaborative NO SEASON collection. The collaborative range was first showcased as the closing show during the Mercedes Benz Prague Fashion Week for the Fall/Winter 2018 season. The NO SEASON collection delivers a series of unisex garments inspired by the mundane concept of everyday life set on the streets and at-work environments.
The new collaborative range offer staple casual looks such as button-down shirts, sportswear track pants, militaristic coats and denim pieces. The details of the new collection boast unconventionally cut accents and are crafted with special materials that recall different time periods—the denim construction recalls the 90s, nylon from the 80s and twill from the 70s.
The new collaborative range offer staple casual looks such as button-down shirts, sportswear track pants, militaristic coats and denim pieces. The details of the new collection boast unconventionally cut accents and are crafted with special materials that recall different time periods—the denim construction recalls the 90s, nylon from the 80s and twill from the 70s.
Trend Themes
1. Daily-life-inspired Fashion - There is an opportunity for fashion brands to incorporate elements from everyday life into their designs, creating relatable and wearable pieces.
2. Unisex Clothing - Designing gender-neutral clothing that appeals to all consumers opens up a wider market for fashion brands.
3. Nostalgia Fashion - Using materials and styles reminiscent of past decades allows fashion brands to tap into the nostalgic feelings of consumers.
Industry Implications
1. Fashion - Fashion brands can incorporate elements of daily life and gender-neutrality into their designs to disrupt the industry and appeal to a wider range of consumers.
2. Retail - Retailers can collaborate with fashion brands to offer unique collections that resonate with consumers and increase sales.
3. Textile Manufacturing - Adapting manufacturing processes to incorporate materials from past decades allows for the creation of nostalgic pieces that tap into current fashion trends.
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