The Footpatrol x Converse Collab Embraces American Heritage
References: footpatrol & hypebeast
The Footpatrol x Converse collaboration is released for the Spring/Summer 2019 season. The partnership displays a new iteration of the Chuck 70 and the Jack Purcell silhouette. Both uppers embrace "authentic collegiate-inspired colorways and fabrics." The drop is incredibly sporty, Americana-infused and will, without a doubt, capture the attention of contemporary consumers.
The Chuck 70 boasts a split-color upper that embraces a palette of navy, purple and orange. The silhouette is informed by basketball aesthetics. The Jack Purcell model, on the other hand, hints at badminton with a 'smile' toe cap. In addition to the footwear, the Footpatrol x Converse collab also launches a collegiate-informed hoodie that boasts a similar aesthetic and features a reversible design.
The Chuck 70 boasts a split-color upper that embraces a palette of navy, purple and orange. The silhouette is informed by basketball aesthetics. The Jack Purcell model, on the other hand, hints at badminton with a 'smile' toe cap. In addition to the footwear, the Footpatrol x Converse collab also launches a collegiate-informed hoodie that boasts a similar aesthetic and features a reversible design.
Trend Themes
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Collegiate-inspired Shoe — Opportunity for other shoe companies to create collegiate-inspired shoe designs that merge athletic aesthetics.
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Sporty Americana Infused Styles — Potential for other collaborations to create sporty Americana infused designs, tailored for contemporary consumers.
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Reversible Design — Opportunity for other clothing brands to create reversible designs for their clothing lines.
Industry Implications
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Athletic Footwear Industry — Opportunity to incorporate collegiate-inspired designs for athletic shoes in the footwear industry.
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Fashion Industry — Potential for other clothing collaborations to produce sporty Americana infused apparel for consumers in the fashion industry.
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Sportswear Industry — Opportunity for companies in the sportswear industry to create reversible-inspired designs for their clothing lines.
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