Foot Locker's FLX Membership Program Unifies Foot Locker Brands
Laura McQuarrie — February 5, 2020 — Fashion
References: footlocker & prnewswire
FLX is a new membership program that unites all Foot Locker brands, including Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction and Eastbay, making it easy for shoppers to be rewarded for shopping across the six Foot Locker brands in the United States. FLX is a program that's free to join and members are able to enjoy free shipping with no minimums, plus 100 XPoints per dollar spent in-store and online.
Within the membership program, there are X1, X2 and X3 membership tiers, each of which recognizes customer loyalty. At the Redemption Center, FLX members will be able to redeem their XPoints for unique rewards related to sports, art, music and design, as well as Head Starts to help them get access to highly anticipated releases.
Image Credit: Foot Locker
Within the membership program, there are X1, X2 and X3 membership tiers, each of which recognizes customer loyalty. At the Redemption Center, FLX members will be able to redeem their XPoints for unique rewards related to sports, art, music and design, as well as Head Starts to help them get access to highly anticipated releases.
Image Credit: Foot Locker
Trend Themes
1. Multi-brand Footwear Memberships - Opportunity to create multi-brand membership programs in the retail industry, allowing customers to enjoy rewards and benefits across multiple brands.
2. Customer Loyalty Recognition - Potential for tiered membership systems that recognize and reward customer loyalty, encouraging repeat purchases and brand loyalty.
3. Personalized Rewards and Experiences - Potential for offering personalized rewards and unique experiences tailored to individual customer preferences within membership programs.
Industry Implications
1. Retail - Opportunity for retail brands to create multi-brand membership programs that unify brands and offer rewards across multiple stores.
2. Sporting Goods - Opportunity for sporting goods retailers to implement tiered membership programs that recognize customer loyalty and offer rewards related to sports and athletics.
3. Fashion - Opportunity for fashion brands to create personalized membership programs that offer unique rewards and experiences related to fashion, art, and design.
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