Ad agency Wieden+Kennedy's and retailer 'Oh My Glasses' have collaborated on an ingenious design eyewear line inspired by popular fonts. Typefaces Urostile, Optima, Friz Quadrata and Serif Gothic are just some of the ones that inspire the collection.
In some designs, curves and shapes of round letters like a lowercase 'g' are copied to create eyeglass frames. Other examples are not quite as derivative and subtly influence a particular design.
Popular fonts like Helvetica and Garamond tend to also be sought-after as frames. Even within those typefaces, the eyewear line mimics each of their variations and offers the glasses in light, regular or bold. The font theme even extends to the style of the arms on the glasses.
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