'WATERLESS' is a new Procter & Gamble brand that offers a range of haircare products that cater to women without any water. Its innovative range has all-waterless haircare solutions, including ultra-lightweight Foam Dry Shampoo, a residue-free Dry Shampoo spray, plus Dry Conditioners and alcohol-free Hair Refreshers.
The 'Whipped Clean' Foam Dry Shampoo is a standout product that is said to disappear in the hand after being applied and instantly freshens one's hair. Even hours after it has been applied, thanks to Whipped Clean's innovative fragrance technology, users are able to comb their fingers through the strands of their hair for a burst of fresh fragrance.
WATERLESS is set to launch in Cape Town through leading South African retailers.