Rapha introduces its new collection designed for the Fall/Winter 2021 season entitled 'Flying Colours.' The brand delivers a slew of goods that are functional for cycling purposes with a bright tonal palette for a playful touch during the colder seasons of the year.
The on-bike capsule celebrates an optimistic standpoint that the brand has for the season ahead of us. This is translated through a slew of bibs, accessories, and jerseys detailed in a palette prepared for the season. It features items that prepare wearers for the sport from head to toe and even beyond. Stemming from the iconic Brevet lightweight jersey in multiple different shades of blue and the fall-ready Mustard hue on the trail jacket.
Image Credit: Rapha
Key Themes Behind This Trend
- Bright Tonal Cycling Apparel
- Cycling apparel brands can take advantage of the trend towards bright and playful colors to appeal to a younger demographic of riders.
- On-bike Capsules
- Brands can create on-bike capsules that offer a complete set of functional clothing and accessories for a specific sport or activity, providing customers with a one-stop-shop for their needs and improving their overall experience.
- Seasonal Collections
- Clothing brands can create seasonal collections that cater to the specific needs and style preferences of their customers, keeping their offerings fresh and exciting throughout the year and encouraging repeat business.
Where This Applies
- Cycling Apparel
- Cycling apparel brands can take advantage of the trend towards bright and playful colors to appeal to a younger demographic of riders.
- Sports Accessories
- As on-bike capsules become popular, there is an opportunity for sports accessory brands to partner with clothing brands and offer complementary products that enhance the overall experience of the activity.
- Fashion Retail
- Fashion retailers can use the idea of seasonal collections to create buzz and excitement around their brand while remaining relevant and appealing to their target market.
