Tokyo-based fashion label DELUXE consistently drops premium quality goods and has been doing so for the past 16 years -- its latest 'Flower capsule' follows the same suit. The new range is designed specifically for the Spring/Summer 2019 season and as the name suggests, it welcomes the warmer weather and blooming of florals. The capsule's name refers to Hideki 'Hue' Kimura's idea of the blend between function and flexibility.
The capsule showcases unique Japanese fabrication with cuts that reference streetwear and skate culture, inspired by the artistic setting of New York during the 70s era. The capsule highlights brightly colored knit beanies, bucket hats, baseball caps, sandals, floral knitwear, lightweight coats, and more. The Japanese fabrication with the American silhouette influence bring forth a culturally eclectic range for the SS19 season.
What's Driving This Trend
- Premium Quality Goods
- Disruptive innovation opportunity: Develop a line of premium quality goods that cater to the demand for high-end fashion.
- Blend Between Function and Flexibility
- Disruptive innovation opportunity: Create fashion items that seamlessly combine functionality and flexibility for a versatile wardrobe.
- Culturally Eclectic Range
- Disruptive innovation opportunity: Design clothing that incorporates elements from different cultures to appeal to a diverse consumer base.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Integrate unique fabrics and cuts into fashion designs for a fresh and distinctive aesthetic.
- Streetwear
- Disruptive innovation opportunity: Explore new trends and influences in streetwear fashion to create innovative and sought-after products.
- Knitwear
- Disruptive innovation opportunity: Combine traditional knitwear techniques with contemporary designs to offer fashionable yet cozy options for consumers.
