FLOURA Brownie Batter is a new release from the gut-friendly bar brand created by Jeni’s Splendid Ice Creams founder Jeni Britton, and it makes it easy for snackers to get 15 grams of fiber on the go. This plant-powered, gluten-free, dairy-free daily fiber bar features the brand’s signature SuperFiber Flour Mix (apple, fermented watermelon rind, cantaloupe, honeydew, mango and pineapple) and excludes emulsifiers and refined sugar from its ingredient list.
With a rich and chocolatey flavor, with a touch of warmth from vanilla, FLOURA's new Brownie Batter variety is a decadent treat formulated to share benefits beyond nourishing the gut and supporting the digestive system.
Up until now, the brand's lineup has mostly consisted of fruit-forward varieties, and this one appeals to those who love a healthy take on dessert-like indulgences.
What's Driving This Trend
- Indulgent Functional Snacks
- Combining dessert-like chocolate profiles with clinically meaningful fiber levels is redefining consumer expectations for everyday snacks.
- Superfiber Ingredient Blends
- Fermented fruit-rind and mixed-fruit flour blends are emerging as multifunctional ingredients that deliver prebiotic benefits alongside natural sweetness and texture.
- Clean-label Gut Health Products
- Absence of emulsifiers and refined sugars in gut-focused formulations is prompting a shift toward minimally processed, ingredient-forward digestive solutions.
Who This Affects Most
- Snack Foods
- The snack category is being reshaped by demand for portable items that merge indulgence with measurable health benefits like high fiber content.
- Dietary Supplements
- Fiber-forward delivery formats are expanding beyond capsules into tasty, shelf-stable food formats that blur lines between supplements and snacks.
- Food Manufacturing Ingredients
- Manufacturers of functional flours and fermented fruit concentrates are positioned to supply novel raw materials that replace refined sugars and emulsifiers.
