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Pastel Friendship Editorials

Florencia Petra Photographed a Rainbow-Hued C-Heads Editorial

— February 13, 2015 — Fashion
Photographer Florencia Petra was inspired by rainbows and friendship when conceptualizing this exclusive editorial for C-Heads Magazine. She explains, "That’s the reason why there are seven girls, where each of them has her color, her position and together they make both things up.”

Constanza Obregoso, Flo Viveros, Juanita Solassi, Eloisse Helio, Tamara Stella, Camila Ruci and Hell En donned the colorful ensembles on a sunny afternoon in Buenos, Aires, Argentina. Though their outfits are bright, the girls appear almost subdued. Their facial expressions are solemn, betraying not even the slightest hint of a smile. Surprisingly, this lack of expression doesn't read as melancholy; rather, it indicates a level of comfort between the girls, suggesting that they enjoy each other's company even in silence.

Makeup artist Penelope Martinez matched the girls' eye shadow to their outfits, but kept everything else as understated as their expression.
Trend Themes
1. Rainbow-hued Editorials - Opportunity for fashion and beauty industry to incorporate bright rainbow colors and subtle makeup to showcase diverse expressions and looks.
2. Friendship-inspired Campaigns - Opportunity for brands across industries to create campaigns that highlight and celebrate genuine friendships among diverse groups of people.
3. Color-coded Group Photo Shoots - Opportunity for photographers to create group editorial photo shoots featuring diverse models wearing outfits that match their specific color code, showcasing variety and individuality.
Industry Implications
1. Fashion Industry - Fashion brands can explore the rainbow-hued trend in their clothing lines and create ad campaigns featuring diverse groups of friends.
2. Beauty Industry - Beauty brands can use rainbow colors in their makeup palettes and launch campaigns featuring diverse models with subtle makeup looks, highlighting natural beauty.
3. Photography Industry - Photographers can create photo shoots that showcase diversity, uniqueness, and true friendship, with models flaunting outfits of their own specific color codes, where pictures are worth thousands of words.
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