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Nostalgic New Yorker Editorials

Ben Trovato's Sunday Girl Image Series Boasts Floral Fashion Finds

— February 13, 2015 — Fashion
Katya at Women 360 dons a wardrobe of floral fashion staples in Ben Trovato's latest 'Sunday Girl' exclusive. Photographer Amber Byrne Mahoney captures the image series that features wardrobe styling by Amanda Lee Shirreffs.

In the photoshoot, Katya roams New York city streets and spends a charming day in Central Park. The blue-eyed beauty dons nostalgic wardrobe staples in this series and pulls of a myriad of floral fashion finds. The retro-themed staples are courtesy of Dolores Haze, Samantha Fleet and Sarah Flint among other labels.

When it comes to beauty, Ben Trovato's 'Sunday Girl' editorial features hair by Rubi Jones and makeup by Allison Perlstein. Its tresses and cosmetic applications are a throwback to the 70s and are fresh-faced and flirty.
Trend Themes
1. Nostalgic Fashion - Retro-styled fashion including floral prints and 70s-inspired makeup offer an opportunity for disruptive innovation to fashion retailers and cosmetics brands catering to a nostalgic market.
2. Editorial Photography - The art of editorial photography can be harnessed by photographers and publications, as it offers opportunities to showcase fashion and accessories in a unique and visually captivating way.
3. Urban Street Style - The fusion of urban street style with retro fashion can offer creative and disruptive opportunities to entrepreneurs, stylists and fashion brands aiming to hit the sweet spot between trendy and classic.
Industry Implications
1. Fashion - Nostalgic fashion pieces, urban street style, and retro make-up can create disruptive opportunities for entrepreneurial fashion businesses looking to cater to a broader market.
2. Cosmetics - The throwback to 70s-inspired makeup in editorial photography presents opportunities for cosmetics companies to harness nostalgia as an innovative marketing approach.
3. Magazine Publishing - Magazine publishers can create a disruptive marketing campaign around nostalgic themes. Photographers, stylists, and models can be used to curate a unique blend of urban street style with vintage fashion to offer a fresh take on editorials.
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