To call Flora Stationery "whimsy" doesn't quite encapsulate it all. For one, the designs are more than just delicate and quaint; the products look like water colors from a future and a past. But the present moment, its dramas, trials and beauties, is all over the mission of this socially aware business.
"The mission of Flora is to create a sustainable source of funding to support young women in need of assistance to attend a university in their home country," they write on their website on what they do. "Through distributing a portion of the profits from every sale, a young woman is supported for an entire semester of college tuition with just 25 journals."
The designs themselves were made by students in Kosovo. The two Summer 2014 style of journals, Roze and Blu, are comprised of the artwork of Besjana, a student. A new journal often arouses feelings of newness and creativity and these could be thoughtful gifts as well.
Contact Information
Flora Stationery website
Flora on Facebook
Flora on Twitter
Flora on Instagram
Key Themes Behind This Trend
- Socially Conscious Products
- There is an opportunity to create more socially conscious products that not only benefit the consumer but also support a larger cause, as demonstrated by Flora Stationery.
- Collaborative Artwork
- The use of collaborative artwork, like that created by students in Kosovo for Flora Stationery's designs could become a new trend for unique and meaningful products.
- Aesthetic Futurism
- Designs that blend elements of the past, present, and future to create a unique aesthetic, such as those seen in Flora Stationery's products, may become more popular in the future.
Where This Applies
- Stationery & Writing Materials
- The stationery and writing materials industry can explore opportunities to make products that are both aesthetically pleasing and socially conscious, as demonstrated by Flora Stationery.
- Education
- There may be opportunities for the education industry to partner with socially conscious businesses like Flora Stationery to support underprivileged students around the world.
- Art & Design
- The art and design industry can explore opportunities to incorporate collaborative artwork from diverse sources, such as students in Kosovo, to create unique and meaningful products.
