Flower-Accented Casual Footwear

NOAH NYC Joins Sperry Adorning Footwear in a Flora Print Iteration

NOAH NYC and Sperry join forces once again for the Spring/Summer 2019 season and adorn the signature Top-Sider Cloud CVO model in a Flora Print design. There are two iterations of the model in total, reworking the signature Authentic/Originals, Cloud CVO, and the Top-Sider.

The latest joint effort feature some of Sperry's most recognizable designs, informing the playful and preppy aesthetics of NOAH NYC to the silhouettes. The collaborative capsule features two tonal options of either a black or white base foundation constructed from canvas materials. Both options are accented with red poppies throughout, as the white iteration is lined with yellow along with the midsoles and blue at the eyelets. The black iteration is accented with yellow eyelets and blue midsole lining.

Flora Print Footwear
Integration of floral patterns in footwear designs.
Collaborative Capsules
Partnerships between brands to create unique product collections.
Playful Preppy Aesthetics
Incorporation of playful and preppy styles in fashion designs.

Sectors Adopting This

Footwear
Opportunity for footwear brands to incorporate floral prints into their collections.
Fashion
Chance for fashion brands to collaborate with other brands to create unique and exclusive products.
Printed Fabrics
Demand for playful and preppy patterns in the textile industry.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 22%
Freshness 9%

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