Kate Spade is set to launch a new clothing line that will feature bright colors, feminine prints and flirty pieces. Just this past January, Kate Spade shut down its affordable fashion line 'Kate Spade Saturday.' For fans who are looking to fill the void left by the shuttering of Kate Spade Saturday, the brand has announced plans to release a new line of casual wear.
The new line will be titled 'Broome Street,' which references the location of the company's first SoHo store. The new line will offer a range of items, including cotton tees, chunky sweaters and delicate dresses. The items in the new collection will maintain the same ultra-feminine look and low price point that characterized the brand's previous line. However, Broome Street will also offer more items that fall in line with its upscale Madison Avenue collection.
The feminine fashions and flirty pieces are set for release in February of 2016.
Key Themes Behind This Trend
- Ultra-feminine Clothing Lines
- Opportunities for developing ultra-feminine collections that feature bright colors, feminine prints and flirty looks.
- Affordable Casual Wear
- Opportunities for introducing affordable lines of casual wear that are appealing for everyday situations and maintain a feminine look.
- Low-priced Flirty Fashion
- Opportunities for producing low-cost items that cater to the casual market and that feature flirty and feminine designs.
Where This Applies
- Fashion Retail
- The fashion retail industry stands to benefit from brands offering ultra-feminine designs and affordable casual wear.
- Apparel Manufacturing
- Apparel manufacturers could explore opportunities of producing low-cost items that maintain a feminine look and appeal to the casual market.
- Online Retail
- Online retailers have an opportunity to capitalize on the increasing demand for affordable, flirty and feminine fashion items.
