Flattened British Plugs

The Flip Plug Makes the Famously Bulky British Electrical Plug Compact

The Flip plug is a special folding club that is designed for use in conjunction with and in place of the famously bulky British electrical plugs.

British plugs work fine but were designed for larger appliances like lamps and kettles, and not modern-day gizmos like tablets and smartphones. They are not the most convenient to use with thin laptops, the the massive three-pronged design is perfect for damaging the inside of your laptop bag. This prompted manufacturer OneAdaptr to come up with an improvement.

This folding plug is about a third the size of a regular British plug, and as a bonus features multiple USB ports. It comes in two-port and four-port variants for added versatility. It is perfect for anyone who finds it inconvenient to use a bulky plug with a compact device.

Compact Plugs
The trend towards more compact plugs presents opportunities for innovators to create more convenient and versatile charging solutions.
Usb-enabled Plugs
The increasing demand for USB charging capabilities in plugs offers opportunities for companies to meet the needs of a growing market.
Folding Technology
The development of folding technologies for plugs and other electronics offers opportunities to create products that are both compact and versatile.

Where This Applies

Consumer Electronics
As consumer electronics continue to shrink in size, the need for more compact and versatile charging solutions presents a disruptive innovation opportunity.
Manufacturing
The development of new folding and USB-enabled plug designs requires innovative manufacturing processes that can keep up with changing consumer needs.
Travel and Hospitality
The demand for more portable and versatile plug designs is particularly high in the travel and hospitality industry, presenting opportunities for disruptive innovations that cater to this market.
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 57%
Freshness 8%