Japan-Inspired Print Fleece Jackets

Kapital Adorns FW18 Goods in Japan's 'Dogis' Cloth Material

Japanese fashion label Kapital introduces a selection of fleece jackets designed for the Fall/Winter 2018 season. It stays true to its heritage by using a series of traditional Japanese production methods. The seasonal capsule is comprised of jackets, vests, sweaters, and more -- all of which are complete in bold patterns.

The standout item is without a double the fleece jacket with zippered enclosures, created with Japan's 'Dogis' cloth material in mind. It is a fabric that is often used for martial arts, blending 'sashiko' and 'hishisashi,' which are traditional stitching techniques. It also boasts reversible elements and zippered pockets. Another notable item is the sweatshirt complete in a whirlpool design inspired by the Ainu people in Hokkaido -- they believed that the shape would protect them from evil spirits.

Traditional Production Methods
Exploration of traditional Japanese production methods in designing clothing could lead to greater appreciation for traditional craftsmanship in the fashion industry.
Incorporating Traditional Techniques
Kapital's use of traditional Japanese stitching techniques and unique materials in their products could inspire other fashion brands to incorporate traditional techniques and materials into their designs.
Bold Patterns
The use of bold patterns in clothing design, as demonstrated by Kapital's seasonal capsule collection, could become a popular trend in the fashion industry, inspiring other designers to experiment with patterned designs.

Industries Being Reshaped

Fashion
Kapital's use of traditional techniques and bold patterns in clothing design could inspire innovation in the fashion industry, leading to a renewed emphasis on traditional craftsmanship and unique materials.
Textiles
The incorporation of traditional Japanese cloth materials, such as 'Dogis' cloth, in clothing design could open up opportunities for innovation in the textile industry, leading to the development of new materials and techniques.
Retail
The trend of incorporating traditional techniques and unique materials in clothing design could impact the retail industry by leading to a new appreciation for traditional craftsmanship and more demand for unique, high-quality clothing items.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 36%
Activity 17%
Freshness 8%