Renegade Editorials

Colette Pecekhonova Plays Betty Badass for Flair Italy August '09

I love it when gorgeous models get all dolled up for a super badass editorial shoot, and Colette Pecekhonova plays the role of Betty Badass perfectly for Flair Italy's August '09 issue.

The editorial above was shot by Jem Mitchel, who captures Colette Pecekhonova in lots of black posed suggestively in front of a vintage muscle car. My uneducated eye says it's a 1968 Chevy Camaro, but it's tough to focus on anything but Colette Pecekhonova's shimmering platinum blonde hair.

Badass Modeling
Opportunity to create editorial shoots that feature models in tough, edgy personas.
Vintage Americana
Trend towards incorporating vintage muscle cars and fashion into stylized photo shoots.
Platinum Blonde Hair
Growing popularity of platinum blonde hair in modeling and fashion

Where This Applies

Fashion
Opportunity for fashion brands and magazines to incorporate tough, edgy fashion into their designs and editorial shoots.
Automotive
Opportunity for automotive brands to partner with fashion brands and magazines for stylized photo shoots.
Beauty
Opportunity for beauty brands to capitalize on the growing trend of platinum blonde hair and to market edgier beauty looks.
SCORE
2.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 13%
Freshness 8%