Landish is expanding its protein powder line with a blend built around duckweed-derived Rubisco, giving shakes a plant-based way to pack in more complete protein. The Canadian wellness brand turned the ingredient into a powder that fits into a daily mixing routine rather than a specialized sports shelf.
Each 24g scoop delivers 20g of complete protein, keeping the format compact while still doing the heavy lifting people expect from a protein drink. Landish also left out sugar, sweeteners and added flavors, which leaves more room for the ingredient profile to come through on its own rather than masking it with dessert-style sweetness.
For shoppers, this means plant protein can feel cleaner and more straightforward without sacrificing a full serving in a small scoop. It also pushes the category toward powders that sell on function and texture, not just on flavor tricks or long ingredient lists.
Image Credit: Landish
What Makes This Trend Stand Out
- Rubisco Protein
- Duckweed-derived Rubisco creates room for compact, complete plant protein formats that compete with whey on efficiency, nutrition density and everyday usability.
- Unflavored Nutrition
- Sugar-free, sweetener-free and flavor-free powders reflect growing interest in cleaner supplement bases that blend into existing routines without dessert-inspired positioning.
- Compact Protein Servings
- High-protein delivery in smaller scoops signals potential for minimalist supplement formats where convenience, texture and ingredient performance drive differentiation.
Sectors Adopting This
- Plant-based Nutrition
- Alternative protein brands are gaining new ingredient pathways through aquatic plants that support complete amino acid profiles and cleaner label expectations.
- Sports Supplements
- Performance nutrition is expanding beyond gym-centric formulas as functional protein powders become positioned for daily wellness and broader household consumption.
- Functional Foods
- Ingredient-forward powders highlight opportunities for functional food companies to build products around nutritional density, simplicity and adaptable use occasions.
