The 'FitBark 2' dog fitness tracker is a compact device that aims to deliver enhanced insights to owners to keep them informed of their pets overall health.
Fitting onto a dog's existing collar, the device will go to work tracking activity and sleep data, which is then relayed to the accompanying smartphone app for owners to analyze. Owners can also take advantage of health recommendations provided through the app that are based on the dog breed, age, location and even time of year to keep them in optimal shape year-round.
The 'FitBark 2' dog fitness tracker will also provide hyper-specific information pertaining to certain breeds to keep owners more informed of how to take care of their furry friend. Priced $69.95, the device will offer up to six months of battery life.
What's Driving This Trend
- Canine Health Monitoring
- There could be a great opportunity to create new, more specialized canine health monitoring devices.
- Pet Wearables
- There is potential to expand the pet wearable market beyond fitness tracking to include other forms of health monitoring and training aids.
- Data-driven Pet Care
- The trend of using data to inform pet care decisions is growing and could lead to the creation of new data-driven pet care services.
Who This Affects Most
- Pettech
- The pet technology industry has been growing as companies continue to create innovative products for pets and their owners.
- Wearable Technology
- The wearable technology industry has expanded beyond fitness trackers for humans and is now being applied to pets as well.
- E-commerce
- The pet product e-commerce industry has seen significant growth in recent years and could potentially expand to include more high-tech pet products.
