Streetwear imprint UNDERCOVER works in collaboration with sportswear brand Nike once again -- this time, the duo unveil a fishtail parka jacket. The main design inspiration behind this piece is directly drawn from the brands' collaborative sneaker design.
The outerwear is made to mimic the exact color palette of the sneaker, with bold bright red as the base foundation and white accents to contrast. The jacket is filled with feather down for warmth with an additional quilted layer beneath. The exterior is also made to be water-resistant, with concealed zippered enclosure, a high neck, chest pockets, flap pockets, and adjustable drawstrings at the hood, the waist, and the hem. Branding accents are complete in a large manner at the back.
Image Credit: Browns
What's Driving This Trend
- Sportswear-inspired Jackets
- The popularity of streetwear and sportswear collaborations allow for disruptive innovation opportunities in the fashion industry, including the creation of hybrid sportswear-inspired jackets.
- Color-coordinated Designs
- The color coordination trend between sneakers and jackets can inspire the fashion industry to create more complementary and synchronized apparel pieces.
- Water-resistant Outerwear
- The increasing demand for functional yet fashionable apparel can lead to disruptive innovation opportunities in the outerwear industry, such as water-resistant and adjustable jackets.
Who This Affects Most
- Fashion Industry
- The growing trend of sportswear-inspired jackets shows opportunity for innovation and growth within the fashion industry.
- Sportswear Industry
- Collaborations between fashion and sportswear brands allow for the creation of unique designs and products within the sportswear industry.
- Outerwear Industry
- The trend of water-resistant and adjustable jackets demonstrates the potential for disruptive innovation within the outerwear industry by combining functionality and style.
