The sustainable Italy-based brand Lido is typically known for its swimwear, but is now dipping its toe into sportswear with its first active collection. The new line is as versatile as it is stylish, offering silhouettes that can support the wearer during both high impact and low impact workouts.
Sticking to its roots, the activewear line arrives in the brand's typical colorway selection, which consists of 'Asphalt Grey & High Vis,' 'Olive & Acquamarine' and 'Terracotta & Red.'The line is comprised of a matching sports bra ad leggings combo, alongside a long-sleeved T-shirt that arrives with the same stitching, making for a cohesive look. The leggings are both high-rise and arrive with pockets for safe keeping.
Image Credit: Lido
What's Driving This Trend
- Sustainable Sportswear
- Opportunity for sustainable innovations in the sportswear industry, focusing on eco-friendly materials and production processes.
- Versatile Activewear
- Potential for disruptive innovation in activewear with versatile designs that can support high impact and low impact workouts.
- Colorway Selection
- Disruptive innovation opportunities in creating unique colorway selections for sportswear that stand out in the market.
Who This Affects Most
- Fashion
- Opportunities for fashion brands to expand their offerings and cater to the growing market demand for sustainable and versatile activewear.
- Sportswear
- Potential for sportswear brands to differentiate themselves by offering versatile activewear options with unique colorway selections.
- Textile Manufacturing
- Innovations in textile manufacturing processes to create eco-friendly materials for sustainable sportswear.
