Rebellion is the word of choice to describe the Firetrap Spring Summer 2010 advertising campaign. The urban jeanswear company's campaign was photographed by Derrick Santini and parades a gang of models including Isaac Carew, Harvey Haydon and Ty Ogunkoya.
The British company has used its own youth subculture as inspiration for its latest ad campaign. Firetrap says that the ads take "inspiration from the glamorous lives of London's youth. Shot on industrial sites across London at the break of dawn, this tribe of future warriors are creeping home from a mischievous night out."