M&M's and Google have paired up for a deliciously delightful Canadian competition called 'Find Red.' Four of the infamous "spokescandies" -- Yellow, Orange, Green and Blue -- have lost their friend Red and they need Canadian customers to help them find their melt-in-your-mouth buddy.
The prize for finding him on Google Maps street view? A red smart for two car. The only thing that would make this 'Find Red' campaign sweeter would be winning a lifetime supply of M&M's too.
The M&M's 'Find Red' Campaign is Deliciously Interactive
Shelby Lee Walsh — November 8, 2010 — Marketing
References: youtube & adsoftheworld