FILL THE BILL Unveils Its SS18 Series Full of Wide Silhouettes
References: fillthebill-marcantile & hypebeast
The Japanese vintage retailer FILL THE BILL recently unveiled its Spring/Summer 2018 collection. All of the pieces are domestically produced and deliver loose-fitted silhouettes and draped fabrics. The entire capsule is unique because it does not conform to any specific theme, color scheme or style -- delivering a broad range of selection.
For the upcoming warm weather, FILL THE BILL offers pieces such as gray suits, matching sets of cubist shirts and shorts, kimono coats, wide pants, t-shirts, button ups, anoraks, pooling trousers, panama hats, bucket hats and long sleeve shirts. The trousers evoke a comfortable and laid back aesthetics, while the stripped button up shirts and fringed shirts make much louder statements. The entire FILL THE BILL Spring/Summer 2018 capsule will be available on the label's website.
Image Credit: FILL THE BILL
For the upcoming warm weather, FILL THE BILL offers pieces such as gray suits, matching sets of cubist shirts and shorts, kimono coats, wide pants, t-shirts, button ups, anoraks, pooling trousers, panama hats, bucket hats and long sleeve shirts. The trousers evoke a comfortable and laid back aesthetics, while the stripped button up shirts and fringed shirts make much louder statements. The entire FILL THE BILL Spring/Summer 2018 capsule will be available on the label's website.
Image Credit: FILL THE BILL
Trend Themes
1. Domestically Produced Fashion - Opportunity for fashion brands to focus on producing clothes domestically and tapping into the growing demand for locally made and ethically sourced fashion.
2. Loose-fitted Silhouettes - Opportunity for fashion brands to experiment with loose-fitted silhouettes and deliver comfortable and laid back aesthetics to consumers.
3. Non-conformist Capsules - Opportunity for fashion brands to create non-conformist capsules and offer a broad range of selection that does not follow specific themes, color schemes or styles.
Industry Implications
1. Fashion Retail - Domestically produced clothing and unique non-conformist capsules could attract more customers to fashion retail brands, increasing sales.
2. Sustainable Fashion - Domestically produced clothing and loose-fitted silhouettes could fit into the growing demand for sustainable and ethically sourced fashion products.
3. Streetwear Fashion - Loose-fitted silhouettes and non-conformist capsules could appeal to the streetwear fashion industry which is known for its unique and comfortable style.
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