L’Officiel's 'Autumn Allure' beauty story is captured by the lens of photographer Filippo Del Vita. The image series features Marilyn Models NYC's Jessie Ann who pulls off the season's hottest hair and makeup looks.
Styled with the weather in mind, this editorial highlights rain-ready clothing items, accessories and props like waterproof smocks, hats and clear umbrellas that marry style with practicality.
Jenesee Utley styles the shoot and works alongside the hair and makeup artist Vassilis Kokkinidis. When it comes to model Jessie's locks, Vassilis creates a series of colored bobs for the model and transforms her makeup to fit each look. From fresh faced to smoky eyed cosmetics, Filippo Del Vita's beauty story celebrates looks that are fit for the everyday woman.
Why This Trend Is Growing
- Rain-ready Fashion
- Fashion brands and designers can develop rain-ready clothing items, accessories and props, marrying style with practicality.
- Adaptive Beauty
- Beauty brands can develop products and services that cater to different weather conditions like rain, making makeup and hair looks adaptable to any climate.
- Practical Glamour
- The rise of practical glamour offers a great opportunity for beauty and fashion brands to create products that cater to women who want to look good and feel comfortable in any situation.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can capitalize on the rain-ready fashion trend by launching new lines of clothing and accessories to consumers.
- Beauty Products
- Cosmetic companies can create beauty products and services that are adaptable to different weather conditions for customers.
- Photography and Art
- Photographers and artists can create visual content that incorporates rain-ready fashion and adaptive beauty trends to appeal to consumers.
