uniform experiment and Alpha Industries Designed This Reversible Jacket
Riley von Niessen — January 3, 2017 — Fashion
References: store.soph.net & hypebeast
These patchwork fighter jackets from uniform experiment and Alpha Industries have a patriotic theme that's well-suited to consumers with an appreciation for timeless looks.
As the fighter jackets are reversible, their wearer can swap back and forth between styles to bring more variety to their wardrobe. For one version, a white and navy American flag is included on the inside of one of the sleeves and a patch that states "U.E. NAVY" is featured on the chest.
A label that states the same is shown on the upper arm of the sleeve and screen printed branding is included on the bottom of the back. The other version has a more athletic appearance, with no markings to be found on the front and only "UNIFORM" stated is bold lettering on the back.
As the fighter jackets are reversible, their wearer can swap back and forth between styles to bring more variety to their wardrobe. For one version, a white and navy American flag is included on the inside of one of the sleeves and a patch that states "U.E. NAVY" is featured on the chest.
A label that states the same is shown on the upper arm of the sleeve and screen printed branding is included on the bottom of the back. The other version has a more athletic appearance, with no markings to be found on the front and only "UNIFORM" stated is bold lettering on the back.
Trend Themes
1. Reversible Clothing - The trend of reversible clothing allows consumers to have multiple styles in one garment.
2. Patriotic Fashion - Patriotic-themed fashion items appeal to consumers with a love for timeless looks and national pride.
3. Patchwork Designs - Patchwork designs offer an opportunity for unique and eye-catching fashion pieces.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the reversible clothing trend by offering a variety of options to cater to different customer preferences.
2. Athletic Apparel - The incorporation of athletic aesthetics in the reversible jacket presents an opportunity for the athletic apparel industry to tap into a new market segment.
3. Custom Printing - The patchwork designs and screen printed branding open up opportunities for custom printing businesses to collaborate with fashion brands and create unique products.
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