The 'Fiery Hair Tee,' a project currently seeking funding on Kickstarter, is a quirky shirt created by Alec Gross. The tee features Gross' signature red beard and hair; his face, however, is left white -- the same color as the rest of the shirt.
The 'Fiery Hair Tee' plays off the fact that Alec Gross has really pale skin. What I particularly like about this tee is that it could only come in one color for the joke to be effective. Show a ginger that you are sympathetic to their pale skin problems by buying this tee for yourself.
Implications - Youth consumers are attracted to an ironic form of humor. The 'Fiery Beard Tee' fits into this penchant for a particular type of humor. Companies should take this into consideration when creating marketing initiatives targeted towards this demographic.