Fiat Cinquecento Strikes Back

 - Jun 5, 2006   Updated: May 27 2011
References: fiat500
Fiat has launched a website to bring back the retro-cool cinquecento spirit. As a tribute to the customization trend visitors are also encouraged to enter the fun design competition with a 5.000 € award in the Fiat 500 Concept Lab.

Concept Lab pages are full of cool cinquecentos, so pay a visit to a few after creating your own Fiat 500 project.

Implications - With consumers looking to customize their own personal belongings, companies are pitching in to help. A variety of strategies has been executed to allow people to put their own spin on products. It's difficult to accommodate everyone's taste, so the incorporation of DIY projects and minimalist designs will benefit businesses looking to allow consumers to be creative in their own right.