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The Fiat Ambulance Line Campaign Prepares for the Absurd

 - Feb 18, 2011
References: leoburnett & adsoftheworld
Emergency vehicles have to be prepared to deal with even the most unimaginable situations and the Fiat Ambulance Line campaign suggests the new fleet is fit for the post.

Designed by Leo Burnett of Brazil, these animated prints feature a man who's head is stuck in a cannon, a youngster whose tongue is stuck to an ice block and a kid who's caught inexplicably within the bars of a fence. The Fiat Ambulance Line campaign introduces a speedy and reliable armada of emergency vans, trucks and cars that are equipped to remedy even ridiculous circumstances.