The Fiat 500 Abarth is a stunning looking and high-performing vehicle that one would assume doesn't need a fancy ad campaign to brand stand out; however, Fiat has made a human-inspired campaign you won't soon forget.
Hiring local dancers and performers, as well as the best body painters in the country, Fiat set out on an impossible task; make people look like the Abarth vehicle. After days of planning, they were able to execute an amazing-looking vehicle. It definitely takes viewers a second look before they realize that it is people that this vehicle is comprised of.
This is a genius marketing technique because it is not only advertising the vehicle, but also setting Fiat apart from all the other car companies. This human-made Fiat 500 Abarth looks almost as good as the original.
What's Driving This Trend
- Human-inspired Marketing Campaigns
- Opportunity for companies to create unique and attention-grabbing ads by incorporating humans into their campaigns.
- Creative Use of Body Paint
- Disruptive innovation potential for companies to explore body painting as a form of artistic branding in their advertisements.
- Unconventional Vehicle Advertising
- Opportunity for car companies to differentiate themselves by creating memorable and visually striking ads featuring unconventional methods, like using human bodies to represent vehicles.
Who This Affects Most
- Automotive
- Disruptive innovation potential for car manufacturers to adopt unique and unconventional advertising strategies to capture consumer attention and stand out in a crowded market.
- Advertising
- Opportunity for advertising agencies and marketers to explore creative and out-of-the-box approaches to create memorable campaigns that resonate with consumers.
- Art and Entertainment
- Disruptive innovation potential for artists and performers to collaborate with brands and companies to use their bodies as canvas, merging art and advertising in a visually captivating way.
