This Fiat 500 Abarth Commercial Uses Humans to Make its Ad Standout
Sarah St.Jules — July 24, 2013 — Autos
References: fiatcanada & dailynewsdig
The Fiat 500 Abarth is a stunning looking and high-performing vehicle that one would assume doesn't need a fancy ad campaign to brand stand out; however, Fiat has made a human-inspired campaign you won't soon forget.
Hiring local dancers and performers, as well as the best body painters in the country, Fiat set out on an impossible task; make people look like the Abarth vehicle. After days of planning, they were able to execute an amazing-looking vehicle. It definitely takes viewers a second look before they realize that it is people that this vehicle is comprised of.
This is a genius marketing technique because it is not only advertising the vehicle, but also setting Fiat apart from all the other car companies. This human-made Fiat 500 Abarth looks almost as good as the original.
Hiring local dancers and performers, as well as the best body painters in the country, Fiat set out on an impossible task; make people look like the Abarth vehicle. After days of planning, they were able to execute an amazing-looking vehicle. It definitely takes viewers a second look before they realize that it is people that this vehicle is comprised of.
This is a genius marketing technique because it is not only advertising the vehicle, but also setting Fiat apart from all the other car companies. This human-made Fiat 500 Abarth looks almost as good as the original.
Trend Themes
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Human-inspired Marketing Campaigns — Opportunity for companies to create unique and attention-grabbing ads by incorporating humans into their campaigns.
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Creative Use of Body Paint — Disruptive innovation potential for companies to explore body painting as a form of artistic branding in their advertisements.
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Unconventional Vehicle Advertising — Opportunity for car companies to differentiate themselves by creating memorable and visually striking ads featuring unconventional methods, like using human bodies to represent vehicles.
Industry Implications
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Automotive — Disruptive innovation potential for car manufacturers to adopt unique and unconventional advertising strategies to capture consumer attention and stand out in a crowded market.
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Advertising — Opportunity for advertising agencies and marketers to explore creative and out-of-the-box approaches to create memorable campaigns that resonate with consumers.
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Art and Entertainment — Disruptive innovation potential for artists and performers to collaborate with brands and companies to use their bodies as canvas, merging art and advertising in a visually captivating way.
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