M&S is adding a new centrepiece to its festive dessert range with the Pistachio & Honey Wreath, a frozen treat made with choux pastry, honey, pistachios and raspberries. The wreath-shaped dessert is available now at selected M&S Foodhalls and through Ocado, giving shoppers another option for the Christmas table.
The light choux pastry provides the base, while honey brings sweetness and pistachios add a little crunch. Raspberries offer a sharper contrast, balancing the richer flavours and giving the dessert a mix of textures. Its wreath shape also makes it an easy fit for festive entertaining, without the need to prepare something from scratch.
As a frozen dessert, it can be picked up ahead of time and kept ready for guests, making it a convenient addition to holiday meal planning.
Image Credit: M&S
Why This Trend Is Growing
- Frozen Festive Centerpieces
- Premium frozen desserts are shifting from backup options to table-ready holiday showpieces, creating space for convenient products with strong visual appeal and seasonal relevance.
- Pistachio Flavor Elevation
- Pistachio is gaining traction as a premium dessert ingredient, offering brands a path to differentiate familiar formats through color, texture, and perceived indulgence.
- Prepared Entertaining Shortcuts
- Ready-made celebratory foods are meeting consumer demand for lower-effort hosting, with opportunities emerging around products that balance convenience with an elevated homemade feel.
Industries Being Reshaped
- Frozen Foods
- The frozen category is expanding into premium seasonal occasions, where innovation can combine long shelf life with fresh-style presentation and indulgent flavor profiles.
- Bakery and Pastry
- Choux-based formats show potential beyond traditional patisserie counters, as retail-ready versions make delicate pastry more accessible for at-home celebrations.
- Grocery Retail
- Seasonal exclusives in foodhall and online grocery channels can strengthen shopper loyalty by turning limited-time desserts into destination purchases.
