Have a kid that wants to literally put the pedal to the metal? This Ferrari pedal car is just the trick. Or you can hire an olympic sprinter to push your little DNA spawn around the estate too. Notice how the kid is outfitted with all the gear? Not included. How cute would this look next to your full sized one!
Implications - Children want to be able to have grown-up objects while still maintaining a carefree lifestyle. Ideas such as the Ferarri Pedal Car will enable the child to have an adult branded product that is kid-friendly and fun. Additionally, brands that produce these types of toys are able to create a brand preference with the audience at a younger age.