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Nerdy Framed Fashion

The Fendi Pre-Fall 2012 Collection is a Departure From the Brand's Aesthetic

— December 11, 2011 — Fashion
Karl Lagerfeld is known for creating classic, elegant collections for Chanel, and downtown cool ensembles for Fendi, but judging by the Fendi Pre-Fall 2012 collection, Mr. Lagerfeld has applied Chanel's classically elegant looks to house of Fendi.

Gone are the days (at least for this season) of metallic mini-dresses and tiny purses. Instead, the Fendi Pre-Fall 2012 collection features sleek and chic workwear ensembles, paired with structured posh purses and strappy sandals. This is not the Fendi that the fashion industry knows and loves, but it is certainly still just as lovable.

The Fendi Pre-Fall 2012 collection, however, maintains its cool-girl aesthetic with the use of modern, nerdy-chic, thick framed glasses. While cocktail dresses are certainly still prominent, they are a little less Lindsay Lohan and a little more Angelina Jolie, which is a good thing.
Trend Themes
1. Nerdy-chic Eyewear - Disruptive innovation opportunities can be seen in the eyewear industry as there is a growing demand for modern, thick-rimmed glasses that blend fashion and function.
2. Sleek Workwear Ensembles - The fashion industry can leverage this trend to tap into the growing market of professionals who value both fashion and function in their work attire.
3. Elevated Classics - There is an opportunity for high-end fashion brands to reinvent classic designs and appeal to a wider audience by infusing modern elements and fresh perspectives to traditional clothing styles.
Industry Implications
1. Eyewear - The eyewear industry can respond to the demand for modern, thick-framed glasses by creating fashionable eyewear that combines style and functionality.
2. Fashion - The fashion industry can innovate by offering versatile, functional, and fashionable workwear that appeals to a new generation of professionals.
3. Luxury Fashion - There is an opportunity for luxury fashion brands to reimagine classic designs and create collections that cater to consumers who value timeless styles with modern twists.
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