Photographer Rodrigo Carmuega captures feminine rebels in 'Keep it Clean,' an editorial exclusive for web publication The Ones 2 Watch. The understated fashion story celebrates comfort and minimalism and is reflective of the recent Normcore craze.
Models Bronte and Erika Pattison star in the shoot, sporting distressed denim pieces from LEVI's and classic white shirts from Ann Demeulemeester. Some of the other fashions featured in this shoot include pieces from Sonia Rykiel, Acne and Topshop Unique among other labels.
Styling for 'Keep it Clean' is courtesy of Kevin Kim while its hair looks are created by Atsushi Takita. Embracing simplicity, this feminine rebel editorial proves that looking cool is less about trying and more about being comfortable in your own skin.
What Makes This Trend Stand Out
- Understated Fashion
- The trend towards minimalism and comfort in fashion creates opportunities for disruptive innovation in sustainable materials and ethically produced clothing.
- Normcore Craze
- The popularity of normcore fashion presents opportunities for brands to embrace simplicity and cater to customers seeking practical and comfortable clothing options.
- Feminine Rebellion
- The rise of feminine rebellion in fashion represents an opportunity for brands to create and market clothing that empowers women to express themselves boldly and confidently.
Sectors Adopting This
- Fashion
- The fashion industry can capitalize on the trend towards minimalism and comfort by producing sustainable and ethically made clothing that caters to customers seeking practical and comfortable options.
- Sustainable Materials
- The growing demand for sustainable clothing materials provides opportunities for companies to develop new materials and processes that reduce environmental impact while meeting customer needs.
- Marketing
- The trend towards feminine rebellion in fashion presents opportunities for companies to market clothing and accessories that empower women and promote confidence and self-expression.
