Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The 'Buy Up Index' Grades Companies on Gender Equality

 - Jul 20, 2015
References: buyupindex & bustle
The 'Buy Up Index' is a new app that helps identify companies that support a female-friendly workplace. With data on over 800 companies in 150 different countries, this app is an excellent tool for any female job-seeker.

The Buy Up Index was created by Amy-Willard Cross, who explains that the goal of the service is to help female job-seekers identify companies that serve women well, rather than those who are not working towards gender equality. The online service operates as a ranking system and assigns each company a letter grade based on its efforts to foster a female-friendly workplace. The app uses four major criteria to determine the rankings, including: female employees, female leadership, marketing and corporate citizenship. The index will show you the company's overall score, as well as their score in each of the four individual categories.