The new FEIT Flagship store in New York doubles as an architectural installation and a cult classic shop. Created by architect Jordana Maisie, the flagship store boasts an open wooden concept with neon lights and glass stairwells. The feel of the new shop is meant to translate the feeling of the workmanship and handmade construction of FEIT's leather goods. The handmade shoes and accessories brand was founded by the brothers Tull and Josh Price, boasting themselves as modern cobblers.
With plenty of natural lighting and neon artwork, the FEIT Flagship is a beautiful creation. The beauty of this store is within the details. The installation-inspired venture brings depth and culture to the FEIT goods. The cult menswear store is setting the bar for other concept retailers.