A good pair of flip flops is an essential summer wardrobe staple for most people and the Feelgoodz footwear line has committed to constructing warm-weather shoes that not only feel good but do good as well.
The company works on a triple bottom-line model that incorporates "People, Planet and Profit," by selling shoes that are both comfortable to wear and Eco-Friendly, while also generating revenue for the company. They are constructed using all natural rubber from Thailand, which the founder Kyle Berner discovered the benefits of when teaching English in the country.
The shoes become biodegradable in four or five years, meaning that once they wear out they can either be turned into compost or planted in a garden to absorb C02 from the air.
The company also limits emissions from importing its rubber from Thailand by purchasing in bulk and partners with retails who also follow a triple bottom-line business model.
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