Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Feeding the 5,000 Initiative Sheds Light on Wasted Food

 - Nov 24, 2011
References: guardian & psfk
The Feeding the 5,000 initiative brings to light a sad fact of modern society. There are many people who loath eating misshapen fruits and vegetables, which leads to a huge waste of food that would otherwise be able to feed hundreds if not thousands of people.

Spearheaded by food waste expert Tristram Stuart, the Feeding the 5,000 initiative was a coalition of Fareshare, FoodCycle, Love Food Hate Waste and Friends of the Earth. They took to Trafalgar Square in London, serving free lunches to visitors and citizens alike. The produce used in these meals were supplied directly from farmers who sell their goods to supermarkets, which avoid cosmetically imperfect fruits and vegetables because they deem them unsellable.