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Soaring Star Packaging

The FeedbackMP Celistia Design Shoots for the Sky

— June 25, 2011 — Lifestyle
This star-studded FeedbackMP Celistia packaging uses the brand's skyward connotations to create the wine's covering. The result is a captivating shooting-star-like artwork that lights up in the dark due to illuminating ink.

The design is simple yet elegant with white lines emanating above a rocky surface. The consistency of the lines makes it appear as though shooting stars are being projected across a night sky. This outline is even more impressive with the lights off, as the ink illuminates and shines off the covering. The advertising company does a great job at taking the name of the brand, Celistia, and embodying the name's connotations in the artwork of the package. The FeedbackMP Celistia wine bottle is thus both elegant and symbolic with its luminescent design. For anyone looking for a great drink and even better shelf display, this wine is the perfect fit.

Implications - In today's busy society, customers are looking for brands that stand out above the rest. Using tactics such as illuminating ink is one way to do this. Companies should consider how their packaging can grab people's attention in any situation.
Trend Themes
1. Illuminating Ink Packaging - Using illuminating ink in packaging designs creates visually captivating and attention-grabbing products.
2. Symbolic Packaging Artwork - Packaging designs that incorporate brand names and connotations into their artwork create a memorable and meaningful product.
3. Elegant Packaging Design - Simplistic and elegant packaging designs can make a product feel more premium and stand out on crowded shelves.
Industry Implications
1. Wine and Beverage - Wine and beverage companies can elevate their brands through innovative and eye-catching packaging designs that incorporate brand connotations and illuminating ink.
2. Packaging and Printing - Packaging and printing companies can offer unique and visually compelling packaging options using illuminating ink and symbolic artwork.
3. Advertising and Marketing - Advertising and marketing agencies can help brands stand out on crowded shelves through creative packaging designs that incorporate illuminating ink and brand connotations.
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